We take on the work that most businesses avoid, until it becomes too expensive not to.

Some things are handled better by outsiders. People who can ask the questions you don’t have time for, recognise when “baseline standards” have slipped, and are comfortable holding others accountable.

Hard conversations

When something isn’t working with suppliers, staff, agencies, or partners but it’s unclear how to challenge it, or where responsibility really sits.

Knowing what brings value

Establishing what “value” actually looks like across services, systems, marketing, and performance so decisions and conversations are grounded in reality, not guesswork.

Stepping back to understand where money is going, why it’s being spent, and whether it’s actually supporting the business.

Questioning spend and decisions

Understanding customers and the sales journey

When customer behaviour, decision points, or drop-offs aren’t fully understood, and growth feels harder than it should.

Systems, tools, and SaaS overload

When tools have accumulated over time, but no one has paused to assess what’s needed, what’s redundant, and what’s actually being used.

Who We Work With

Established Businesses

For businesses that are already operating, investing in marketing, and working with external providers. Our advisory focuses on what’s working, what’s not, and where accountability has been lost across brand, marketing, and operations. We review where money is being spent, why, and whether it’s delivering the outcomes it should.

New Business, Startup or Pivots

For founders at the beginning, or business at a crossroads who want to pressure-test an idea, concept or change before committing significant time or money. The focus is on viability, direction, and decision-making.

Why business owners come to Baseline

Some problems aren’t solved by working harder or adding another tool.
They’re solved by pausing, questioning, and having the conversations most people avoid to get to the core of a matter.

Where accountability breaks down

• Hard conversations with suppliers, agencies, or staff

• Unclear responsibility when things aren’t working

• No shared definition of what “good” looks like

Where money leaks

• Spend that feels necessary but isn’t questioned

• Tools and software added without review

• Decisions made without understanding return

Where growth feels harder than it should

• Customers not fully understood

• Sales journey unclear or fragmented

• Systems built without intent or awareness

Building Better Businesses

If you would like to have a complimentary call let us know a little about your business and we will get back to you with our thoughts on if we can help you, and our available times.